Top Secret Strategies On A Way To Get More Facebook Likes
In the following, we are going to be discussing a very important topic that’s “Top secret strategies on how to get more Facebook likes” and will discuss it thoroughly within the article. As with any marketing platform, you’ll solely get out of Facebook what you put into it. A well-defined, good Facebook strategy based on your business goals can assist you to craft a cohesive brand presence on Facebook that speaks to your brand personality and values.
Define Your Target Audience
Your strategy should aim to collect Likes from the followers who have the most potential to bring value to your business through regular engagement, rather than one-off Likes from online passers-by. Defining your audience personas is an excellent place to start. After all, you need to know who you’re talking to so as to use the correct tools and tone, rather than attempting to appeal to all 2 billion Facebook users.
Research The Competition
Keeping a watch on what key competitors are up to will assist you spot techniques that work, and that don’t, thus you’ll be able to model the competition’s success while avoiding their missteps. You’ll additionally begin to get a sense of how many Facebook Likes you can aim for—both for your Page and for individual posts. Social listening is a nice research strategy that will assist you to gather info regarding both your target audience and your competition.Regarding this Digital Marketing Company in Dwarka are do their job so well.
Simply aiming for “more Likes” isn’t extremely a great Facebook promoting goal—how will you know once you’ve achieved it? Instead, you should create goals based on S.M.A.R.T. principles, meaning they’re specific, measurable, attainable, realistic, and timely. This allows you to circle back on a daily basis to check whether you’re meeting your targets and either celebrate your success and develop new stretch goals or take into account strategic shifts to get you back on track.
Craft A Great Page
This may sound obvious, but sometimes the most important points can be easy to overlook: If you want to collect Likes, you’ve got to have a great Page and consistently great posts. Your Facebook Page is created up of several components, and it’s necessary to make sure they’re all complete, professional, and on-brand. Here are some key components to consider.
Use All Elements Of The About Section
The about section of your Facebook Page permits you to provide key business details to people who area unit scanning for specific info. In addition to your contact info, you’ll be able to add the date your business was founded, provide a company overview, or even add a list of brand milestones.
All of this info helps build your credibility and convince potential followers that your Page is worthy of a Like. It also helps you appear in searches outside of Facebook, directing users to your Page once they’re using search engines to look for info regarding your product or business. Facebook additionally views a Page with a complete profile as more credible, which gives you an advantage in the Facebook algorithm (more on that below) and will help ensure more people see your posts.
Choose Compelling Cover And Profile Photos
Your profile and cover photos create the primary visual impression of your business on Facebook, thus it’s necessary to decide on wisely. Your logo is typically the most effective choice for your profile photo; however, you’ll be able to get quite creative with your cover photo choice.
Put some thought into how you can convey what your business is all about in one compelling image. Do you have a great-looking product you’ll feature? Maybe you wish to showcase a photograph of your friendly team. Whatever you decide on, make sure it captures the essence of your brand so potential followers have reason to dive into your Page content. Iced tea may not be the most exciting product, but Nestea does a great job of making both their Page and their product look appealing with a compelling cover image.
In terms of the technical details, your profile photo displays on your Page as 170 x 170 pixels on computers and 128 x 128 pixels on smartphones. You cover photo displays on your Page at 820 pixels x 312 pixels on computers and 640 pixels by 340 pixels on smartphones. Facebook recommends you use a cover photo that’s 851 x 315 pixels and less than 100KB. A newer and more dynamic choice for business Pages is to use a cover video rather than a cover photograph. Your cover video can be up to 20 seconds long and has the same dimensions as a cover photo.
Pin A Top-Performing Post
If you have a post that’s garnering a particularly high number of Likes, you can pin it to maximize its lifespan. When you choose to pin a post, it remains at the top of your Page, so people see it before any of your other posts. You can change your pinned post as usually as you like, thus make sure to keep it fresh, always featuring your best-performing content in this high-visibility location.
Make Your Facebook Page Easy To Find
This is an easy concept that deserves repeating: individuals can’t like your Facebook Page if they can’t find it. Here are some things you can do to increase your visibility.
Choose An Easy-To-Discover Page Name
People looking for your brand on Facebook will be searching for your brand name. Keep things simple and make it easy for them to find you by using your brand name as your Page name. Don’t add unnecessary keywords—these will just make your Page look spammy rather than like a legitimate business presence for your brand.
Select A Memorable And Consistent Username
Your username—sometimes referred to as a vanity URL—appears in your brand’s Facebook Page net address. A username that’s consistent with your handle on other social channels will make it easier for people who already follow you elsewhere to track you down on Facebook. Just like your Page name, even your username should be closely related to the name of your business.
Add Facebook Follow And Like Buttons To Your Site Or Blog
Someone who has simply discovered a valuable tip or strategy on your web site or blog is primed to want to hear more from you. Make it simple for them to connect with you on Facebook by adding Facebook follow and Like buttons to your web site.