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Targeting Branded vs. SEO Keywords Which Should You Focus On

The following article will discuss an important topic that is “Targeting Branded vs. SEO Keywords: Which Should You Focus On?” and we will talk about it in more details within the article:

  • We’ve known for many years now that Google prioritizes branded websites when it comes to selecting what to show in its SERPs.


  • The search engine’s goal is to provide users with the most effective possible results and there’s no doubt that some users like the “known quantity” of a brand web site than the potential risk of an unknown competitor.


  • If you would like higher rankings and better conversions, owning your branded keywords and/or generating searches for your brand is crucial.

However, merely jumping to optimize branded search terms may not be the best strategy for your specific situation. For some, staying with SEO keywords might be the best choice out there. I’ll tell you how you’ll be able to discover which strategy is correct for you and how to execute it.

First, though, let’s get on the same page about what the difference between branded keywords and SEO keywords are.Regarding this Digital Marketing Course in Dwarka are do their job so well.

What’s the Difference between Branded and SEO Keywords

SEO-and-Branded keywords

1. Traditional SEO Keywords


  • SEO keywords represent or show the phrases you’ve chosen to target on your web site specifically based on their search volume and competition.


  • You’ve chosen traditional queries like “online camera review” or “best women’s shoes” as a result of your keyword research indicates that you’ll be able to get your web site ranked well within the corresponding SERPs and that you’ll see an influx of natural search traffic as a results of your optimization efforts.

Here are a few examples:

  • Table for sale
  • Best water glasses
    • Buy pillows online

Branded Keywords

On the opposite hand, branded keywords include search queries that reference your company’s name or other branded components.

Here are a few basic examples:

  • Single Grain marketing
  • Single Grain blog
  • Eric Siu Single Grain


  • With Google’s focus on brands, companies are now responsible for including both of these keyword groups (Branded keywords & SEO keywords) in their market plans.


  • In fact, bidding on your own keywords in PPC is actually quite a common practice. Why? If you don’t, one among all your competitors might bid on your brand and technically rank higher than you as ads are listed above organic listings.


  • Here is an example. There is a brand black forest Gifts which sells cuckoo clocks. Therefore if you put in the keyword plus the brand – “black forest gifts cuckoo clocks” – you may realize that although black forest Gifts are listed 1st organically, they’re actually the fourth listing on the page, because they’re not bidding on their own brand name.

While branded keywords are necessary, depending on where you’re in your business, you don’t essentially need to begin targeting your brand keywords. Here’s why.

Let’s Dive a little Deeper:

  • Anatomy of SERPs (And How exactly do you Get on Page 1!)
  • SEO Keyword Research/Analysis Made Easy in 2019
  • How do you Optimize Your Brand for Search Engines
  • Quality Over Quantity anytime: The Balance of Keyword Usage

Targeting Branded Keywords vs. SEO Keywords


targeting-seo-vs-baranded-key word

  • There’s absolutely no one-size-fits-all solution that will provide the ideal balance of branded as well as traditional keywords for all websites. However, we are going to give you some tools you can use to craft a strategy for your company.


  • This is one question that we still get asked a lot: If I’m already ranking for SEO keywords, does it matter if I’m ranking for branded keywords?

Ans. – Yes. Not only does it reflect poorly on your site if you come up below your competitors for a branded search, but these are also searches made by people who like and trust you. They have already passed the awareness part of the sales funnel and are actually interested in what you’ve got to offer to type your name into Google.


  • Not only is this theory logical, but it has been proven as well. A study referred to as “The Evolving Path of Today’s B2B Customer” shows that brand keywords convert twice as well:


Branded keywords and paid listing are key for driving the conversation

  • Compared to non-branded keywords, branded keywords have over 2x higher conversation rate
  • Compared to an organic listing, the paid listing has over 1.5x higher conversion rate

Make it as easy as possible for these people to click on your link by optimizing it to be first in the SERP.



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