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How To Do SEO On One Page Website

 

In the following, we will be discussing an important topic that is “How to do SEO on the one-page website” and will discuss it in detail within the article. Single page websites are quite well-liked right now; we see more and more each week on sites like the Latest and merchandise Hunt. No doubt they look cool when filled with nice graphics, fonts as well as transitions. But can you really do SEO on a single-page website as well as rank it high?

Single page or one-page websites are quite popular right now; we see more and more each week on sites such as The Latest and Product Hunt. There is no doubt they look cool when filled with great fonts, graphics as well as transitions. But can you really do SEO for a single-page or one-page site and rank it high enough?

Google’s Matt Cutts Had This To Say:

It’s going to depend upon what your specific area is, what the topic is, and what kind of layout you come out with. But if it works for you as well as for users to have that all on 1 or a single page, for the most part, it should really work for Google as well. We took a glance at what others have to say regarding SEO optimizing single-page sites. Common advice includes adding sub-pages or a blog. My only problem with this is it skirts the problem by turning your one-page web-site into a multi-page site. Does this mean you ought to throw in the towel?

Authority

At 1st blush, the authority might seem like an argument in favor of single or one-page websites. Each and every off-site, inbound link will point to the same URL. The counter-argument is that it’s harder to earn links for the same content again and again than it’s to get them for fresh content. And while Matt says single page sites will work for Google, SEO specialists believe having multiple pages with off-site links improves the overall credibility of a web site.

  • PageRank/Page Authority: It’s possible to benefit or take advantage by having all links point to the same URL.
  • Domain Authority: Questionable or even unknown: having a 1:1 ratio of links to pages as well as having only 1 page or the single page may inhibit domain-wide authority benefits or advantages.
  • Link Building: It may be difficult or tough to earn a continuous flow of new links over time.

Content

Search engine algorithms seek relevancy; they match queries with content. While a one-page web site might improve relevancy for your primary keywords, it’s more likely you’ll dilute relevancy for sub-topics and terms which may rank easier on their own pages. Consider Google’s Hummingbird update. It strives to better match the meaning of a query or question to relevant documents, not just matching the words in a search with words on pages. If you’ve got only 1 page describing everything regarding your product or service, features and advantages, sales pitch, case studies or top customers, potential user markets or industries and all the other stuff found inside a typical business web site — how relevant will one page be, as a whole, for anyone section?

Crawlability

Can search engines crawl your single-page site? If you have got any transitions that load new content as users scroll down, you must make sure search engines can crawl as well as cache your page from top to bottom. Search spiders have limited support for executing JavaScript. If you’re not sure, just simply copy a line of text from the bottom of your page as well as search for it in Google Search within quotes. Does it appear in the search results? Another test is to turn off CSS as well as JavaScript before loading your page. We use the Web Developer Toolbar for this.

We’ve seen some designers’ advice serving a static version of the page to search engines while displaying the dynamic version to people. We’d be cautious about doing this. Google defines cloaking, a penalty as well as banning offense, as serving different content to people as well as search engines. If you serve a static version to search engines you better make sure the page content is exactly the same, indistinguishable.

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