Best Lead Generation Tactics For Email- Marketing
Email marketing is the most cost-effective way to actually generate leads:80% of marketers claim that email is the most effective way for customer acquisition. The average email open rate for all sorts of industries is about 20.81%. Moreover, 89% of consumers use their email a minimum of once each day, which implies if done right, email marketing can actually prove to be a game-changer.
Here are some tips to begin generating leads with email marketing:
Personalize Your Emails
Emails that have subject lines that are personalized are about 26 percent much more likely to be opened. Not everyone visits your website for a similar reason. Segment your subscribers into different groups and actually create multiple email campaigns for every group. Furthermore, you can also use your buyer personas to actually send highly targeted emails to your subscribers.
There are multiple ways to personalize your emails, like:
- Write a really good and eye-catching subject line so it doesn’t sound like spam.
- You need to use the customer’s first name in your emails (the body and also the subject line).
- You should use automation to trigger emails when visitors perform certain/specific actions on your site.
- You should send your emails at a time when they are most likely to be opened.
- And also praise your customers as well as use their names more than once in the email body.
In order to increase the probabilities of success, pair personalized emails with relevant landing pages.
Improve Your Subject Lines
Users click on an email only if they find the topic line interesting and valuable. In fact, 35% of marketing emails are opened based on the subject line alone. Even if you create a great email body, people won’t click it unless you write a compelling and eye-catching subject line. CoSchedule says there are three points that make for an excellent subject line:
- Write short subject lines for mobile devices
- Communicate a clear benefit
- Use words that positively impact open rates
Take time to create your subject line that users can never resist clicking. Let people know what’s in the email for them but don’t reveal everything. Here are some examples:
- Thanks for joining! Here’s what on sale.
- Avoid these lead generation mistakes.
- Get this before it’s gone (at midnight tonight!)
- Mastering YouTube Ads (New Course)
Creating a sense of urgency and scarcity in your subject line (all in a very creative manner) can compel readers to take immediate action.
Use Verbs In Your CTAs
Using verbs in your CTA is very important if you wish your readers to perform certain actions. How? Because verbs force readers to think about the action and then once you couple it with a pronoun like “your,” it makes readers think about how their actions will benefit them. For example, Flock, a team messenger and online collaboration platform use a verb (“Go”) and a personal pronoun (“Your”) in the CTA of its emails in order to give it a personal feel.
Some of the most effective verbs you’ll be able to use in your CTA are:
When subscribers have a concept of what the exact action that has to be taken is, they’re more likely to perform that action.
Present Your Full Blog Post In An Email
Many marketers think sending complete blog posts in an email might reduce their blog traffic, but there’s the logic behind it. When you actually send your complete blog post in an email, your readers are actually that much closer to conversion. This happens as you reduce 1 step, going from email to blog. In order to actually get the most out of it, write a “how-to” blog post and support it with a relevant and compelling call-to-action button. The key is actually to make sure that it looks as slick as a blog post.
Generating highly qualified leads shouldn’t be tough, especially when you have a solid lead generation strategy in place. Use the strategies discussed throughout the article to generate leads from multiple channels including social media, email, SEO, PPC, and blogs. Last but not the least; don’t forget to measure the performance of every channel to know what’s working best for your business and what’s not. Furthermore, you can then invest more time s well as effort into well-performing channels and also eliminate the non-performing ones.