9 Tools for Easy Competitive Website Analysis
In the following, we will be discussing an important topic that is “9 Tools for Easy Competitive Website Analysis” and will discuss it in detail within the article. All the competitive analysis tools have different features, thus it’s wise to give a few of them a test run so that you learn to conduct the most comprehensive analysis of your primary competitors. Some of the tools listed below can provide you with an Easy Competitive Website Analysis:
1. Similar Web
The similar web is a good way to examine how much traffic your competitors are receiving and what advertising channels they’re using most. This web site analysis and data mining tool provide very detailed info on different sites as well as a comprehensive overview of a website’s marketing strategy. The software does this by using data extracted from four main sources:
- A panel of web surfers made of millions of anonymous users equipped/provided with a portfolio of browser plugins, apps, desktop extensions as well as software
- Global and local ISPs as well as data partnerships
- Web traffic directly measured from a learning set of chosen websites as well as apps for intended for specialized estimation algorithms
- A colony of web crawlers that scan the whole web as well as apps stores
- Estimated monthly visitors
- Average time visitors spend on the website
- Bounce rate
- Average page views per visitor
- Percent of traffic from various channels
- Top referring websites
- The proportion of traffic from different social networks
- Pictures of banners used for display ads
- Keywords driving organic search traffic
- Keywords driving paid search traffic
- Audience interests
- Other website visitors view
Alexa is one among the oldest web analytics tools out there, however, it’s still an excellent competitive analysis choice for brands with limited budgets. It provides robust demographic and regional info thus you’ll be able to see where and to whom your competitors are marketing. Alexa ranks sites based primarily on tracking a sample set of internet traffic, primarily users of its toolbar for the Firefox and Google Chrome web browsers. The Alexa toolbar includes/incorporates the ranking of the site that the user is visiting and related links as well as search terms.
While not as informative as “Similar web”, it does offer elaborate/detailed information concerning the regions from which visitors are coming, the keywords driving the most organic traffic to the site and also the website’s top referring sites. More advanced plans additionally offer information concerning the keywords your competitors are using to drive paid search traffic.
Use the tool to get an idea of the site’s demographics. If the demographics of the users on your competitors’ sites appear to match their target market, then you can expect that the marketing channels they’re using are working well (and may work well for your brand).
Quantcast gathers detailed/elaborate insights on-site visitor demographics as well as behavior. By placing tags on websites, blogs, videos and widgets, the software measures demographics and user behavior, such as audience age and gender make-up, areas of interest and type, length and frequency of engagement with certain kinds of content, as well as user retention. You’ll need to embed a tracking code on your website to use Quantcast in order to generate your own data, though you can also use it to access limited information on other websites (mostly just traffic reports).
On its own, the tool won’t offer a complete competitive analysis; however, it’s more effective when used in conjunction with other analytics tools to see how changes on your website affect your branding and conversion goals. Monitor the impact of these variations with Quantcast as well as benchmark them against competitor data from other analytics tools.
One of the unique benefits of Quantcast is that you can track this data in real-time. The advantage of real-time analysis is that you can easily monitor the impact of any changes as soon as they’re made/created, helping you iterate quickly. That said, if you plan to use this approach, you’ll also want to check with other tools to see what traffic they’re receiving first, as their website may be optimized specifically for the visits they’re generating. If your preferred traffic sources don’t match up, this method or process may not provide any relevant data.
SEMrush is another versatile and famous competitive analysis tool that does not require a big/large budget. It’s great for monitoring competitors’ display advertising and search engine marketing strategies. The most popular reason that digital marketers use SEMrush is to observe the performance of their own websites or their competitors’ sites in the organic search results. Within seconds, you’ll be able to enter a website URL into the search engine bar and receive the below-given metrics:
- The volume of traffic from organic as well as paid search
- Changes in search volume over time as far back as two years
- The keywords for which your competitors/rivals are ranking
- Main competitors
- Do follow and no follow backlinks
Moz is one of the most famous tools for monitoring SEO and social as well as content marketing campaigns. You can additionally use it for site audits, backlink analysis, and rank tracking as well as keyword research. With Moz Pro, you can use the tool to crawl not just others’ websites, but your site to discover any issues that you need to fix, like broken links, duplicate content and missing page elements. Also, their Crawl Alerts feature can send word you whenever new issues on your web site come back up.
As the CMO and Product Advisor of Ahrefs puts it, “We like to think of ourselves as a ‘data-first’ company. Here’s why: we tend to crawl the web 24/7, collecting petabytes of data in the process. We also develop custom storage solutions to host all that data. Additionally, we even create ways to efficiently query that data as well as extract insights in a fraction of a second.
All this permits/enables you to conduct SEO audits, analyze social metrics and study a competitor’s content marketing strategies. Like Moz, its best suited for studying the performance of various SEO strategies, and it also provides an in-depth look at backlink patterns, which can help you study, emulate and outperform your competitors’ offsite SEO efforts. Below we have listed a few of the different variables that you can easily analyze with Ahrefs:
- Total referring backlinks
- Total pages crawled
- Number of backlinks from .edu, .gov, .com, .org and .net domains
- A breakdown between do follow and no follow links
- A breakdown between image and text links
- Most popular anchor phrases
- Most popular content on the site
- Regions that most referring domains originate from
- Referring IPs
- Broken backlinks on your own site
- Ahrefs is one of the most famous SEO analytics tools on the market.
Most of the other competitive analysis tools referenced up to now concentrate/focuses on the performance of a website’s digital marketing campaigns. However, MixRank is a bit different. This tool provides a lot of information regarding the company itself, instead of its branding efforts, with the following particulars:
- Directories of millions of registered businesses around the world
- Advertisers by the keywords, categories as well as traffic sources they’re using
- Contact information on key members of the business
- The technology these businesses are using
- Intelligence on the marketing channels they’re using
MixRank is designed/made for both conducting competitive analysis as well as identifying new leads. In particular, they claim that many of their customers use this platform to find out which customers their competitors are serving so that they can try to steal them away for themselves.Regarding this Digital Marketing Course in Dwarka are do their job so well.
WhatRunsWhere is a competitive analysis tool which is used for monitoring paid search campaigns, particularly for gaining Intel on competitor’s digital advertising strategies. This tool presently provides access to 90K advertisers, 20K sites as well as five hundred networks across 5 countries, which implies that there’s a large amount of data available if you want to see exactly where and how your competition is running their ads. You can use the WhatRunsWhere tool to generate real-time data on the display networks, creatives as well as keywords that your competitors/rivals are using. The data goes back several years, allowing you to see how your competitors’ advertising campaigns have evolved over time.
One good way to use WhatRunsWhere is to check which websites or keywords your competitors have run for certain periods of time. If the competition keeps using the same keywords, ad copy or publishers, then you’ll want to consider using them as well. Of course, it’s also a good idea to use Alexa or another web analytics tool to learn more regarding the demographics that a competitor is targeting regularly rather than automatically assuming that their campaign objectives are relevant to your business. Other businesses may be targeting a somewhat different audience than you, so the sites or keywords that work well for them may not be as appropriate for you.
The data on WhatRunsWhere is extremely high quality, so it’s not surprising that so many people rely on it to monitor and copy competitor advertising strategies. However, the main downside to WhatRunsWhere is that it doesn’t supply any info on organic search rankings or other free traffic sources. The standard service also doesn’t deliver any information on a brand’s social advertising strategies, so it’s best used in conjunction with other competitive SEO analysis tools.
Datanyze is a specialized software program that focuses on lead generation opportunities. However, you can also use Datanyze to get more information on your competitors. The information you can find by using this tool includes:
- Contact information of a given company
- Estimated revenue and funding
- Founding date
- Industry category
- The country where the domain is based
- The technology provides a specific/particular company is using
This information can give you a sense of the revenue your competitors are generating and the amount of money they’re investing in their marketing campaigns. This data can be helpful for any industry, but it’s especially beneficial for technology providers. In addition to the observation of their competitors, technology providers may also monitor other companies to see when they stopped using their competitors’ software, helping them to identify/spot potential leads to follow up on.
There are a number of factors that you need to assess while conducting competitor research, together with customer demographics and the keywords and publishers they’re focusing on. You may need to use several different tools to gather the intelligence you need, but there are plenty of options out there for you to consider.