5 Essential Aspects of Guest Posts
Guest posting can be a tough endeavor, as you may find yourself writing for a different audience and possibly in a completely different industry! Whatever you create not only has to be a decent representation of your brand and skills, but also of interest to the host’s audience. Here are 5 crucial components of a high quality guest post. Make sure you check all these boxes before sending your post to anyone!
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Offer Unique Insight
For years there has been a lot of talk about the need for “great content” or “high-quality writing”. But what exactly does that mean? Quality content boils all the way down to the insight that you provide readers. There are thousands of bloggers online that are using content marketing methods to build their personal brands, so to have any chance of standing out; you must create something unique, useful and beautifully crafted. Regarding this Digital Marketing Company in Dwarka are do their job so well.
But with all the articles out there, how are you able to say something new? How can you help the audience as no one has before? Use the Technique called skyscraper, a term coined by Brian Dean of Backlinko that can be broken down into three simple and quite easy steps:
- Find link-worthy content
- Create something better
- Share what you’ve written
Finding well-liked or popular content is simple as well as easy with tools such as BuzzSumo, a site that lists published content with the highest social shares, perfect for building your skyscraper article from. Then you analyze the highest performers to see what’s missing or outdated from these posts and figure out however you’ll be able to improve upon it (not copy it or steal it – improve it).
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Create Valuable Content with Actionable Takeaways
Google evaluates the user experience partly by looking at who wrote the online content and assessing whether the writer is an expert content creator. To ensure that your content is high quality, follow the E.A.T. principle: Expertise, Authority, and Trustworthiness. You will only achieve your goals if you can deliver valuable content that has actionable takeaways. If you do that, people will enjoy your content enough that they will want to come back for more. Better yet, they’ll happily share your content with others. By giving the audience something with each article, you establish trust and credibility.
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Write SEO-Friendly Articles
Guest posting could be a fantastic SEO strategy that may earn your web site lots of link juice. If the site owners don’t offer keywords, take the initiative to do a little bit of keyword research. By targeting keywords with good traffic, you’ve got a higher chance of reaching plenty of individuals with your guest post. As you create numerous SEO-friendly guest posts for authoritative websites, your traffic can grow as your posts become highly visible in search results. Ultimately, it’s more important to write for people, but when you take the time to create SEO-friendly posts, it’s a big win for both the readers and your brand.
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Include Backlinks
Adding backlinks could be a crucial SEO aspect of any guest post. If a guest post is your elevator pitch to a potential new client, the backlinks are the closer that may convince them to buy – or at the very least, become a regular reader of your blog. You may solely be allowed one or 2 backlinks in total. So, with all that in mind, you must ensure to backlink to your most valuable blog posts that individuals will love.
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Use a Strong Call-to-Action (CTA)
Every single post ought to end with a strong, clear call-to-action (CTA). It may ask the reader to download an e-book or sign up for your newsletter or upcoming webinar, or it could simply invite them to leave a comment. Sometimes, people need a little encouragement to get involved. If you can instigate a conversation around your posts, it can stir up additional interest in your future content.
How to Find Sites that Accept Guest Posts
Now that you’ve written a fantastic guest post that is just itching to be published on a high-authority site, it’s time to find those sites. Following are a few methods you can use to find suitable sites that accept guest posts:
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Relevant Bloggers in Your Niche
If you have a decent social media game, you’ll probably have a bunch of fellow bloggers among your followers. Many of these may have bigger audiences than you, and some may even be at the influencer level. You can get on their radar by sharing their posts and interacting on comment threads with helpful insights and contributions to the conversation.
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Google Search
This is a simple method that may yield nice results. Try doing a Google search for relevant keywords related to your niche. For instance, you could search “guest post-e-commerce” or could even search for “video marketing guest posts”. You can also search for “write for us”. Another idea is to look where your favorite bloggers are guest posting. Search for “guest post by [blogger’s name]” to find other websites where they have published work. You can also try the following search patterns to find the correct page(s) for guest post submissions on specific websites:
- site:domain_name.com “submit a guest post”
- site:domain_name.com “guest post by”
- site:domain_name.com “submit your post”
- site:domain_name.com “become a contributor”
- site:domain_name.com “guest author”
And, finally, try punching this into Google: “list of web sites that accept guest posts”.
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My Blog Guest
Create a free account on My blog Guest, a web site that “unites bloggers who are interested in connecting to other bloggers, journalists as well as other content creators in any niche and also publish their high-quality articles on their blogs.” Once you have created your account, navigate to the “Looking for a guest author” section. Select the category you would like to write for, so you will get a list of web sites that are looking for guest writers.
Now that you’ve compiled your list of target sites, it’s time to make your pitch. Follow the instructions or guidelines on each site to ensure that you get off on the right foot with your prospect.
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Additional Guidelines for Choosing Guest Post Sites
You should concentrate on finding the correct blogs and brands so they align with your own audience and business goals. They will most likely have some guidelines or rules for guest posting, which you should respect. Nothing gets your email deleted quicker than not following a site’s guidelines.
Before you reach out, ask yourself the following:
- Do these specific or particular blogs have the audience you need? Is the audience large enough to make a guest post worthwhile?
- Are these blogs compatible with your brand, niche or content? How are you able to leverage the resulting traffic for marketing purposes?
- Are these bloggers present on social media? Do they share their articles? How many followers do they have?
- After pitching ideas to multiple or numerous sites, you’re sure to get a mixture of responses. Some might say later, some may say never, and some may never reply.
But if you’ve done each and everything right, then you’re sure to get a few or some green lights. Once you do, that’s when the real work begins!
Conclusion
Here’s the truth: One or 2 guest posts won’t transform your traffic. Don’t expect a byline on a couple of big websites to instantly turn you into a millionaire or renowned guru with 100,000 subscribers. Guest blogging is a long-term strategy that needs significant time, patience and top-notch writing skills. To succeed, you must approach it with clearly defined goals, unique content ideas and a self-motivated attitude of wanting to offer valuable, actionable content to a wider audience.
Over time, with applied effort and the right strategy, guest posting is a powerful force that will help you build a bigger audience. Ultimately, it permits you to establish your reputation online among your fellow bloggers and your audience. If you’re dedicated, it can drive your brand to new heights.
